OBJECTIVES: To know the current and desired condition of marketing among Social Economy companies in Andalusia.

DESCRIPTION: To carry out said analysis, a questionnaire will be been designed that includes questions about the strategic and operational variables of the marketing and ICT subsystems; as well as variables that identify the company. The questionnaire will be approved and, by telephone, will be answered by a group that represents over 900 Social Economy companies in Andalusia (cooperatives and employee-owned companies) and, using an innovative data collection method (Power Vote), valid responses will be obtained from 66 successful business people in the Andalusian Social Economy.

Finally, once the data has been coded and tallied, univariant, bivariant and multivariant statistical analyses will be carried out using the SPSS/PC statistical programme.

PARTICIPATING ENTITIES: Universidad de Sevilla.

FINANCING: Department of Social Economy and Entrepreneurs of the Autonomous Government of Andalusia

COMPLETION DATE: April 2007.